Case Analysis Callaway Golf Company Essay

With regards to the variables added to Callaway Golf Company’s achievement, the gigantic exertion it made on refreshing innovation was a certain something. With Senior Executive Vice President like Richard Helmstetter, who is the Chief of New Products also, Research and Development has consistently been the soul of Callaway Golf Company (CGC). Helmstetter accepts that â€Å"If you can make something adequately great, what it costs doesn’t matter.† CGC was reliably be on the main situation of innovation, which separated their items from others and prompted the outcomes that CGC sold more units of gear at the more significant expense than some other of its rivals in the market. The buyer conduct in golf hardware industry was another factor that prompted CGC’s achievement. To start with, golf was not normal for practically some other game, the gear assumed a huge job in golfer’s execution. Thusly, golf players continually looking for an edge that would help improve their plays. Normal golf players, who were the fragment CGC focused on, had the option to tell the perceptible contrasts when they utilized premium hardware. The trend setting innovations CGC had with their items entirely fitted the conduct. Second, when making a buy, most golf players acknowledged informal suggestions. The type of promoting worked for CGC since golf was played in gatherings of individuals who went through hours together, and at whatever point one player had a decent shot with another club, it intrigued others. The last factor that added to CGC’s achievement was the help instruments it gave to its retailers. As CGC accomplished item separation with persistently refreshed innovation, it was significant for retail sales reps to comprehend the item and innovation well. To achieve the objective, CGC provided its retailers with leaflets, instructive recordings, pocket-sized item aides, and preparing. CGC additionally gave item promoting, supports, guarantee programs and above all, the closeouts to assist its with retailing channels. Closeouts happened when another item presentation or when CGC might want to dispose of its stock and it helped the retailers to cut down the normal expense of the rest of the stock too. Because of these help instruments, CGC was set in top three for greatness in client assistance.

Critique for generation velcro Essay

Rundown for â€Å"Denaturalizing ‘Natural’ Disasters: Haiti’s Earthquake and the Humanitarian Impulse from p.264 to p.268 in â€Å"Become an Active Reader† by Andrew D. Pinto, On 12 January 2010, at 16:53 nearby time, Haiti encountered a disastrous size 7.0 tremor 25 kilometers west of the capital, Port-au-Prince. In excess of 220,000 individuals kicked the bucket and 2.3 million were uprooted, while the size 8.0 seismic tremor that struck Chile on 27 February 2010 brought about less than 800 passings, regardless of its higher size. For what reason was Haiti’s experience so unique? Most pundits have highlighted physical elements. In any case, albeit many have noted Haiti’s destitution and inward struggle, just a couple of observers have distinguished these as key determinants of the degree of demolition brought about by the tremor. Much less have proposed taking a gander at the chronicled record or where Haiti remains in the present world req uest for a clarification. What is considered â€Å"natural†, with regards to debacles, for example, Haiti’s, is viewed as free of human activities. Any investigation of such occasions must â€Å"denaturalize† them by looking at the notable, political and monetary settings inside which they happen. Without this, the helpful drive educating worldwide endeavors to help Haiti’s recuperation and advancement may serve to only strengthen the notable connection between rich nations and Haiti and may fuel proceeded with underdevelopment. Information on Haiti’s history is basic to an educated comprehension regarding the tremor and its result. Not long after Spanish colonized the island, local individuals evaporated on account of imported infection, lack of healthy sustenance and abuse. Estate of sugar stick became fields of wretchedness for a huge number of dealt African slaves, while Spain and France procured the benefits. The French Revolution activated Haiti’s autonomy in 1804, which was the main case of slaves winning nationhood by their own opposition. Notwithstanding, with its economy demolished by progressive war, Haiti had to consent to out of line exchanging associations with countries that would not perceive its sway. All through the nineteenth century, France, USA, German and Britain attack Haiti to deny its national coffer. Remote obstruction and political destabilization have ceaselessly sabotaged administration in Haiti. For instance, USA empowered Haiti to pass the constitution that permit s remote responsibility for, and assisted with developing tyrants, for example, â€Å"PaPa Doc† Duvalier and his child â€Å"Baby Doc† in a steady progression. Western countriesâ supported them during â€Å"Cold War† apparently to battle against socialism yet in addition to help the enthusiasm of outside organizations who profited by minimal effort Haitian work. Jean-Bertrand Aristide who was upheld by poor people and average workers was chosen as the president in 1990 and 2000, however he was evacuated in an overthrow twice, since his famous changes compromised the state of affairs of Haiti’s governments and outside interests. Outer powers assumed a job in the two overthrows, leaving Haiti’s political wellbeing questionable from that point forward. In light of this chronicled foundation, one can inspect the reaction of the worldwide network to the 2010 tremor. The prompt reaction by the global network prevailing from numerous points of view. Because of philanthropic drive, no significant scourges have yet happened in any of the camp yet cholera. Nonetheless, a few parts of the post-tremor reaction have been dangerous. Concentrate on the prompt philanthropic reaction seems to have forestalled a thought of how the preparation for future improvement could be laid. At the hour of distributing, by far most of those uprooted are as yet living in tents or other brief structures and over 95% of the rubble presently can't seem to be cleared. The arrangement of the basic social administrations by the Haitian government is far-fetched sooner rather than later. The philanthropic drive is again and again erratic and divided. Moreover, the contribution of high-pay nations in the main drivers of the destruction brought about by â€Å"natural† calamities in low-pay nations is once in a while inspected. So genuine narratives ought to supplant the more attractive anecdotal accounts that endeavor to clarify away well off nations’ past commitments to the diligent destitution on the planet. Recognizing genuine chronicles may have little effect on the specialized subtleties of the underlying crisis reaction, however it might have any kind of effect in how aid ventures are in this way done, especially over the long haul. Claims for assets can be joined with instructive activities to disclose to policymakers and the open why an occasion has happened and how it identifies with social, financial and political powers. Recognizing the real narratives that have prompted Haiti’s underdevelopment would require rich countries to test their own political, social and financial association in Haiti’s underdevelopment. Albeit a praiseworthy philanthropic motivation has driven aid projects in Haiti, only it is inadequate for the errand of modifying the country. In various nations where philanthropic people works including Haiti, regarding historyâ and seeing the association between noteworthy activities and current conditions is basic.

Database Implementation Plan for Riordan Manufacturing

Database Implementation Plan for Riordan Manufacturing Riordan Manufacturing has asked our firm, LTB and Associates, to build up an online arrangement to be utilized as a Business-to-Business site so as to buy materials from their merchants. We have inspected Riordan’s items and business frameworks, talked with Riordan’s representatives, and have decided the best game-plan to execute the arrangement. Riordan Manufacturing is a plastics producer situated in a few areas over the world. With three plants situated in the mainland US, which are situated in Albany, Georgia; Pontiac Michigan; and in San Jose, California, which is the organization central command. A fourth plant is situated in Hangzhou, China won't be a piece of the arrangement as they buy materials locally. This where we clarify how the database will be set up. Allude to the ERD, Sequence chart, Use Case graph, and Class Diagram that follow [pic] The accompanying passages will depict the contemplations that Riordan Manufacturing should make in executing the database plan.Database Management System and Data Any place it is conceivable to for our firm to do as such, LTB and Associates will settle on a suggestion on the decision to make. So as to execute the database appropriately, these proposals ought to be actualized so as to offer the most secure measure of security that will be conceivable. Sort of Online Processing Riordan Manufacturing should settle on ongoing nonconcurrent handling and bunch preparing. Constant offbeat handling is appropriate when the preparing must be performed quickly or when the outcomes should in the end be conveyed back to an on-line client. One of the issues with constant handling is that ongoing clocks and occasions are required; they are costly as the PC assets that are utilized to raise, keep up and check occasions. Another issue with clock or even procedures is that they make locking issues as they may fight with on-line forms for assets and for get to similar information. Clump arrangements are perfect for handling that isn't ongoing occasion based. Cluster forms are information driven and can effectively process enormous volumes of information disconnected without influencing the company’s on-line framework. Group preparing will permit business capacity to execute on an occasional or repeating premise; or it can work over information that coordinates a given measures. In the wake of examining Riordan Manufacturing’s Inventory and Supply Chain forms, the proposal is for the organization to go with bunch preparing for renewal of crude materials for the activities. With every day detailing of the materials utilized toward the finish of each assembling run as the present technique for stock control, cluster preparing will function admirably. While continuous handling functions admirably for web based shopping, it isn't the best way to deal with take for this application. Access Privileges Normally it isn't viewed as a decent security hazard to give access to people/organizations who are situated outside of the typical organization arrange or potentially firewall. Yet, so as to give a superior mix of the database between Riordan Manufacturing and merchants/providers it is important to permit constrained access. Riordan will decide the kinds of benefits to concede to sellers. These benefits incorporate (a) see, (b) embed, (c) update, and (d) erase (coherent cancellation as it were). Riordan will likewise decide the kind of information seller ought to have the option to get to. The information should just identify with the materials that have been utilized in the every day producing run; materials that have been recently put in on request; and the evaluated projections of materials required for the up and coming week. This will permit both Riordan Manufacturing and the providers to decide the present and transient stock needs. Data transfer capacity High speed access of the Internet has diminished in cost lately and the expanded utility and the expanded convenience versus the expense of procuring and keeping up the entrance has gotten all the more monetarily practical. LTB and Associates suggest that Riordan obtain the suitable transfer speed that will take into account the successful progression of data and which will bolster simultaneous access of the organization database. Security With the ever-developing dangers that are available in the electronic worldwide economy, there is an expanded familiarity with security. This incorporates both corporate and political psychological warfare just as the educated solitary client bowed on fiendishness. LTB and Associates suggest that the organization plan ought to guarantee that there are strategies for information security executed as data goes over the web. A successful firewall ought to be actualized to deny access to unapproved individuals. Information ought to be scrambled. At whatever point conceivable, a Virtual Private Network be set up between Riordan Manufacturing and the bigger and progressively basic providers Database Administration Plan To guarantee the efficiency, congruity, and execution of the database for Riordan, legitimate upkeep, database reinforcement, and change the board strategies must be created and actualized. The database must be upheld up normally on the off chance that the framework should be reestablished because of information defilement or the loss of the server farm because of regular or man-made debacles. Database reinforcements are likewise basic for testing redesigns, fixes, and upgrades that should be relocated into creation. Intermittent upkeep is additionally a key to database execution and congruity. Applying working framework patches and security updates to the servers that house the databases help keep the product refreshed and the servers performing productively. Steady re-ordering of the database can help keep execution high as the database develops in size. Another significant piece of regulating a database is change the executives. Database overhauls, fixes, and upgrades must be tried and actualized in a way that limits potential blunders, disturbance to clients, and jelly a review trail for investigating and consistence issues. Database Backup Plan In request to limit potential information misfortune and vacation, the database will be sponsored up every night and put away in a protected area on the system. Putting away the reinforcements on the system will help encourage moving the reinforcement to the calamity recuperation site. When the reinforcement is made and put away on the system, a duplicate will be encoded and transmitted to the debacle recuperation ite. The reinforcement would then be able to be handily reestablished at the debacle recuperation site varying, or utilized in an improvement situation for testing updates, fixes, and upgrades. Database executives will likewise be able to make reinforcements varying for testing or crisis purposes. Database reinforcements will be reestablished to the debacl e recuperation database at any rate every other month to confirm that the reinforcements are producing effectively and that the catastrophe recuperation reestablish process is filling in as it should. Support Plan Once per month, the database servers will experience booked upkeep. Working framework patches, security updates, and database application patches will be applied to the equipment lodging the database so as to guarantee the framework is stayed up with the latest. Database equipment will likewise experience indicative checks to guarantee everything is working appropriately. As of now the database will likewise be re-listed to safeguard execution as the database develops. The patches, security updates, and database application patches will be applied to the improvement servers multi week before usage on the creation server. Applying the upkeep related patches to the advancement framework seven days preceding execution in the creation framework will permit time to screen the improvement frameworks for any issues coming about because of the patches and guarantee the patches are sheltered to introduce into creation. For crisis upkeep issues, for example, equipment disappointments or force blackouts, the catastrophe recuperation database will be reestablished from the most recent creation reinforcement and work ought to be firmly planned with the server group to guarantee legitimate methods are followed. Change Management The spine to any organization plan is change the board. Support, database reinforcements, redesigns, and different occasions must be deliberately tried, arranged, and executed to limit potential results including information debasement and vacation, and changes must be firmly followed to protect the honesty of the database, keep up a log of changes for investigating potential issues, and guarantee appropriate testing and consistence controls are met. The database group will utilize Microsoft’s Visual Source Safe (VSS) as the fundamental apparatus for form control. Patches, fix contents, and whatever other code that applies to the databases will be put away in VSS and roper code look at in and check systems will be followed to guarantee the best possible code changes are moved to the database. Just database chairmen will be able to relocate changes to the databases. Engineers can look at and adjust code, however can't actualize any adjustments in the databases. All progressions will be appropriately tried in an improvement database and approved by the fitting gatherings. A system of IT and business â€Å"approvers† will be set up for every business zone (for instance: bookkeeping, acquirement, deals, and so on ) and will be answerable for approving changes that influence their specific territories. There will be at any rate one primary approver and one reinforcement approver that are topic specialists for their particular business zones with the goal that all zones using the database will have an agent. Approvers will be the favored analyzers, however different clients may test changes as long as the approvers survey the test results before approving the test. Signoff for changes will be gotten by means of email utilizing a format that subtleties the change to be made, a following number for the change, and the area in VSS where the change is stor

Gambling Regulations among Different Sports Organizations Essay

Betting Regulations among Different Sports Organizations - Essay Example Betting has solid roots in the history as it could be found among the heads of china 6000 years prior and everyday citizens who made wagering their propensity. Anthropologists have discovered confirmations which demonstrate betting in obscurity ages. Shakers over 4,000 years of age have been found inside the Egyptian pyramids. Pony hustling is over 2,000 years of age. The Christian book of scriptures contains various references of betting which incorporates the roman warriors throwing dice (likely stones or shells) to split Jesus' garments after his torturous killing. These days the wagering on sports is extremely regular among the avid supporters all things considered and nationality. Game wagering is commonly the movement of foreseeing the aftereffects of a game by making a bet on the result of a game. This sort of betting is allowed in the greater part of the humanized nations, for example, UK and USA. In United States, the expert and novice sports insurance demonstration of 1994 has caused wagering and betting unlawful to aside from the conditions of Nevada, Oregon and Delaware. Regardless of betting's training and long history, betting is frequently viewed as a disputable issue with solid backers on the two sides. Authorized betting specialists contend that for a great many people it is an innocuous redirection which makes people, allowed to go through their cash as they wish. The most widely recognized contentions are identified with monetary advantages, particularly in less fortunate networks that utilization betting to draw in speculations and occupations. Cultivated urban communities and states can utilize sanctioned betting to create charge income that underpins explicit open administrations, for example, training. Supporting jury of the reality, likewise contends that betting pulls in the travel industry, and that limitations basically occupy the potential assessment incomes to unlawful betting activities where the training is lawful. As indicated by the exploration, card sharks at some point go to criminal and non moral exercises to help their propensities. Brutal crime percentages can likewise increase now and again when betting is sanctioned. Defilement of government and law requirement authorities is another issue related with betting. The betting business regularly contributes vigorously to political crusades with expectations of affecting enactment and extending activities in those territories. Each issue has a few experts and cons. a portion of the professionals include that because of betting a fundamental commitment of expense is created for the national exchequer. On the off chance that a state doesn't permit betting, at that point individuals may go else where, numerous individuals go to Las Vegas every year. New gambling clubs are 'law based'. The well off and highborn have consistently had the option to bet in restrictive clubs and gambling clubs. Why not let common individuals appreciate a similar opportunity. According to for the cons, new club are hauling individuals into compulsion. Harm done to people and families by betting compulsion is disastrous. Lives are destroyed; everything conceivable ought to be done to debilitate such a risky propensity. there are numerous outlets effectively (some would contend too much) for individuals who like to wager - from wagering shops on high lanes to the national lottery and the football pools. Gaming is ethically off-base a nd saps desire. When betting and cash go to a game, it ruins the wonder and enthusiasm. When

Carolingian Renaissance Handwriting

Carolingian Renaissance Handwriting The Carolingian Renaissance is known for the social changes and incredible accomplishments that were acquired in the eighth century under the course of Charlemagne. Charlemagne, who was otherwise called Carolus Magnus and Charles the Great, was perhaps the best chief during the Middle Ages. He was a military man, lord of the Franks, and was named as Roman head in 800 AD. All through Europe, he was viewed as an incredible case of a sovereign and Christian ruler. In addition to the fact that he revived the political framework the social existence of Europe. His exercises were viewed as a solid establishment of the European human progress which created during the Middle Ages around 400 A.D. This was his exertion in improving the instructive measures of the individuals of the congregation and his men who held jobs in the administration. His decision for doing such thing was to have control with his kin and others. This instructive change had numerous incredible achieved during that perio d. Alongside this headway, religious scriptoria everywhere throughout the realm utilized a similar sort of penmanship. Consequently it made the difficult work of duplicating the original copies simpler and it was seen ideal by many. Additionally most compositions from the medieval occasions, regardless of whether with enlightenments or not, were composed on material. The utilization of â€Å"vellum† meant that the original copy was vital. This period permitted a lot more books to be made and with that more kinds of books were being utilized in the public arena. In connection, lit up original copies were things that were the most widely recognized during the Middle Ages. They were incredible instances of medieval work of art and being all around saved made them extraordinary enduring examples of that timeframe. New advancements for composition formats and embellishments were consolidated into the creation of original copies. In outcome, the numerous advances of the Carolingian Renaissance can be seen through the new format and manufacture of an original copy, the utilization of enlightenments and various kinds of enlightenments being created and the presentation of the Carolingian infinitesimal or Caroline composition. A normal lit up original copy has the segments of having writings alongside embellishments in the methods for utilizing beautifications. These improvements go from enhanced outskirts, initials and smaller than expected drawings. If one somehow managed to expound on the specific meaning of the term â€Å"illuminated manuscript†, it is identified with compositions featured with silver or gold. Most punctual enduring lit up original copies go once more from around 400 AD to AD 600 and are thought to have been from Italy, Constantinople and Ireland. In any case, most of the enduring compositions originate from the Middle Ages alongside the numerous compositions from the fifteenth Century Renaissance period and the couple of from the Late Antiquity stage. The greater part of these original copies were made for strict purposes however proof shows that there too was a bounty of mainstream messages that were lit up. Additionally these lit up compositions began as codices, and on occas ion old fashioned parchments. There is likewise a proceeded with presence of free single sheets and some enlightened original copy pieces which stay on papyrus structure. During the Early Middle Ages, books were manufactured in religious communities for business, show or individual use. This prompted the start of business scriptoria that were situated in significant European urban communities, for example, the ones having a place with Italy, Paris and furthermore the Netherlands. Most medieval original copies lit up or not, were scripted on material. Such material was made out of extended and treated creature skins of sheep, calf or goat. The term vellum was utilized to portray original copies of incredible worth and high caliber. These original copies were significant on the grounds that they were utilized for enlightenments. Vellum was comprised of un-spilt calf-skin and the other high characteristics of creature skins were just considered as material. â€Å"A enormous original c opy required the utilization of an entire bovine skin and furthermore the entire skin of a sheep to manufacture a collapsed sheet of two to four pages.† Hides of an entire group would be required for thick books which made the formation of a Medieval book amazingly valuable and costly. Around 258 leafs would require roughly 130 creatures and it would make heaps of four social events of leafs. Toward the beginning of the Middle Ages, paper utilize was utilized to figure original copies and early books that were printed had space left over for miniatures and rubrics to be joined later on. Lit up initials and improvements along the edges were additionally ordinarily utilized. Anyway when printing began to turn out to be progressively well known, there was an expansion of books created and simultaneously enlightenments diminished. In the mid sixteenth century, lit up original copies were all the while being created yet not in incredible amounts. These original copies were fundamen tally delivered for the rich people in the public eye. Books were not claimed by numerous and are viewed as an extraordinary belonging and fortune to have alongside the incredible feeling of significance in the public arena. The Carolingians got a feeling of Mediterranean workmanship and culture when Charlemagne went to Rome, where he held the title as Holy Roman Emperor in AD 800. He was the emblematic delegate of Rome and he since he needed to restore the Roman culture and learning of the West, it made him the advertiser of expressions of the human experience. He had the objective of joining the masterful achievements of the Early Christian and Byzantine culture with that of his own. While Charlemagne was in power, the Byzantine Empire was separated due to Iconoclasm, which was the obliteration of strict landmarks and hallowed pictures. He settled on the keen decision of not preferring either side. There were outcomes that emerged when he chose not to receive the renegade conventions and simultaneously he consolidated a couple of human figures in the public arena. The Carolingian craftsmanship advanced the improvement of Western Romanesque and Gothic workmanship. On the off chance that Charlemagne join ed forces with the Iconoclast, Western workmanship that one perspectives it today would be non-existent. Proof of such craftsmanship can be seen from the enduring original copies, models, works of metal and different relics from that age. During the Carolingian Renaissance, the lit up original copies were the most number of works that made due from that time. Charlemagne had extraordinary thoughts while he was in power. While in order new Gospels and ceremonial works were readied, as were instructive materials used to delineate verifiable, logical and artistic works starting from old writers. The Carolingian craftsmanship had diverse religious habitats all through the Carolingian Empire which were known as ateliers. These ateliers were uncommon on the grounds that every one had its own remarkable style and it was impacted by the specialists and current styles of that spot and time. These pictures were drawn after the writings were finished. Artists structured and arranged the theore tical and complex pictures on wax tablets which were the regular drawing mechanical assembly of that period. These wooden tablets were empty for the consolidation of wax and the composing contraption utilized for it would be a bone or a pointer. On the other tip of the composing utensil would be a spatula to scratch away blunders or to delete the entire picture and is re-utilized once more. After that procedure of â€Å"preliminary drawing† is done, the drawing is then followed or delineated fastidiously on the vellum. Pinpricks and different markings are utilized to achieve an extraordinary original copy. Such hard working attitudes can be seen with the manufacture of the Lindisfarne Gospels. Another new consolidation that can be found in the consecrated accounts is the presentation of â€Å"red dots†, as a component of the page embellishment which, was repetitive work and should have been finished with tolerance and care. The consecrated sacred writings would likewis e be made out of the Evangelists representation, a picture of a rug made out of spirals and veneer work and polished off with a great showcase. Other work techniques can be seen through deficient original copies that made due from that time. Most compositions for the most part were not made out of representations since they were primarily utilized for instructive purposes and its solitary enlightenments would be adornments on the initials. In the event that there were original copies with full enlightenments, it would be utilized for show purposes and be viewed as an outline book. That was the condition of original copies during the Middle Ages, however incredible changes happened towards the manufacture of compositions during Romanesque period. These progressions remembered the fuse of more light and designs for the books and the examination books contained a few pictures, however they were not shown with shading. This inclination developed into the Gothic time frame where there we re greater picture estimates yet at any rate one if relatively few enhancements around the page. Foliate examples on expound guests were the basic fixings incorporated in the composition. â€Å"A Gothic page may contain a few zones and sorts of enrichment; a smaller than expected in an edge, a historiated introductory start of a section of content, and an outskirt with drolleries.† An alternate craftsman was used to deal with various piece of the beautification. A craftsman had their own remarkable aptitude that they utilized when chipping away at a specific bit of a picture. A normalized type of Latin, which began from Classical Latin, was utilized in the writings alongside new framed words. Medieval Latin was generally utilized in that time and was a typical language utilized by the individuals of Europe. Actually, this language was generally utilized by specialists and researchers for correspondence, learning and organization purposes. The writings were generally consolidated first when it came to developing an enlightened composition. Content relied upon the style that were at present being utilized in the public arena and the one that were generally well known. Contents, for example, Uncial and half-Uncial were presented due to the continuous turn of events and use of novel messages, for example, isolated miniscule and separate majuscule. Before these writings were establi

Egyptian Trade Influence in the Mediterranean Region - 275 Words

Egyptian Trade Influence in the Mediterranean Region (Term Paper Sample) Content: Running Head: EGYPTIAN TRADE INFLUENCE IN THE MEDITERRANEAN REGIONEgyptian Trade Influence in the Mediterranean RegionNameInstitution IntroductionAgriculture in Egypt began around 5000BC.It began on the small-scale, but with time, agriculture was a widely practised activity. The farming practices of the community flourished because they had sufficient water flowing from the Nile River, which allowed them to irrigate the farming land sufficiently. They used dikes and canals that diverted and blocked water for use on the farmland. In addition, the soils were fertile gaining nutrients washed down from the slopes. Egypts agricultural area lies along the banks of the Nile and this helped the community turn to farming faster than it would take countries that did not have enough water source. In the beginning, they practiced single crop farming but as the population grew, there was the need to increase and cultivate more crops. This called for sophisticated methods of irrig ation because the community was ferrying water from the Nile using buckets. One of the first inventions to deal with the cumbersome task of ferrying water was the shadoof, which had two arms levelled on a pole. The short arm held a weight for balancing a bucket of water on the longer arm (Hillel, 1991, p.91-93). This reduced the human effort they needed to water the expansive irrigation lands.The start of artificial irrigation in Egypt does not have a definite date, but a picture known as the Scorpion Macehead of around 3200BC depicts use of an irrigation canal (Shaw Nicholson, 2000, p.515). Another machine developed in this age was the balance. It was necessary for trade purposes (Rezende, 2006, p.7). It was important because measures were required for different commodities from the field as well as the manufactured products. Evidently, one of the popular crops in ancient Egypt was barley.Archaeological findings show various barley species that date back to the period around 5000B C. The findings were also conclusive that Egyptians exchange barley as presents and they also used this product as an offering to their deities. In the homes, barley was essential in baking of bread and as feed for livestock (Mehdawy Hussein, 2010, p.25). Peas were also cultivated (Bard, 1999, p.137).Hatshepsut, the first female Pharaoh in Egypt encouraged trade with the neighbouring regions. She set up trade with Phoenicia so that Egypt would get supplies and skilled labour to build ships. Her expedition presents one of the most significant trading adventures in the history of ancient Egypt. The walls of this Temple explain the products she took as well as what she received. The description of the houses and the people in the paintings explains that she indeed traded with Punt (Dell, Cooney Palmer, 2008, p. 73). There is no documented evidence that shows how or why the Pharaoh decided to trade with Punt.The Products and Food Exports from EgyptEgypts agricultural activities provid ed sufficient food for the nation as well as surplus for sale to other countries. The inventions of better irrigation systems had improved Egypts dependence on the land, and the fact that most of Egypts agricultural land lies on the banks of River Nile. In addition, the political stability of this nation enhanced international relations since the country depended on the Pharaohs rule. People feared and respected the Pharaohs, which aided them in creating a dynasty that would traverse the sea to trade and conquer. Further, River Nile created a platform for trade between Egypt and her trade partners because traders would sail to destinations they could not access by land even though road transport was popular especially between Egypt and Sudan (Silverman, 1997).According to Ruiz (2001), Egypt had a lot to offer her trading partners who included the Greek, the Syrians, the Sudanese (Nubians), and the people of Punt, Crete, and Cyprus, Lebanon (Phoenicia). This mutual relationship allow ed each country to bring what the other did not have. Some of the popular products in the Mediterranean trade between Egypt and her partners were gold, papyrus, and grains, jewellery, and linen. They also had leather from the domestic herds in the region. This provided stable raw material for the leather tanning industry, and thereby, sufficient good quality leather for the international trade market. They also offered ivory because Egypt had many hippos. The papyrus plant was available in plenty in the wild, but later they started growing it on the farm. This plant was essential in the production of clothes, mats and in the production of furniture (David, 1998). Silverman (1997), says Egypt also traded in soda and copper. Egypts Mediterranean trade activities were profitable because it had skilled labour. Even though agricultural activities depended on machines such as shadoof, human labour was essential from the planting to the harvesting period.In addition, there was the obligato ry corvee duty that required people to work for pay by the Pharaohs, and the prisoners provided labour too. Egypt also had an advantage in Mediterranean trade because it had efficient industries that produced merchandise in large quantities such as cosmetics, pottery, bricks, glass, papyrus, and leather among others. The agricultural activities provided produce for food processing such as fruits, vegetables, and wine. This region also depended on fishing, and it sold salted fish to its trading neighbours (David, 1998, p.281-308). The cosmetic industry in Egypt produced perfumes and oils made from natural products. It used plants for the entire process by removing the unwanted matter and retaining the scents from various parts of the plants such as the seeds. This country had a large number of plant species that it would use for making cosmetics and spices. It also used theses to make decorations for the home (David, 1998). These resources ensured that Egypt had enough to offer her n eighbours for a long time, even beyond what other countries brought to the trade.The business partnership between Punt and Egypt dates back to the reign of Hatshepsut though there were previous attempts to jump-start international relations with that country. Hatshepsut led the merchant ships into this region, and returned with plenty of treasures as Deir El Baharis Temple walls indicate (Monderson, 1997). The punt was essential in Egypts foreign trade because it provided ingredients for the manufacture of perfumes and oil. The Greeks showed up in Egypt during the reign of Psammetichus I. At one time, they had to trade from a constricted zone because of protests from the locals. It shows that Egypts success in the region had welcome visitors who wanted to invest in the trade. In fact, Greece influenced agricultural practices in Egypt by improving the irrigation methods and infrastructure. This happened when they ruled the land of the Pharaohs (David, 1998).Egypt would also trade wit h one country and use the merchandise to barter with another country. For instance, it would purchase hardwood from some East African countries and trade these products with Lebanon for other lumber such as pine. Egypt needed materials for building ships but its local production did not meet all its needs. It also needed material for making furniture. It would also exchange papyrus and other local produce such as wheat for ebony, lumber and ivory from Sudan (Ruiz, 2001). These trading activities used copper, gold, and other precious stones as the currency. This complemented the barter system that was more popular and widely accepted across the regions (David, 1998, p.266).How Egyptian Trade Influenced the Mediterranean RegionEgypts influence on her trading partners went beyond the economic variable. Even though the main purpose of trade was getting a market for the surplus that Egyptians did not need, the trade activities enabled the countries to extend their influence beyond buying and selling. For instance, Egypt had a major influence on Sudans civilization. Even though this country had sufficient gold ores, it sourced more from Sudan (Ruiz, 2001). Since Egypt had a stronger force in the trade, it got the breakthrough to penetrate into the inner kingdoms of Sudan. The effect was a significant Egyptian control over the economic, social, and political growth of Sudan (Bulliet et al, 2012, 45-46), and the Nubian community moved from a nomadic lifestyle into agriculture. They wanted control over the gold mines, and when they eventually got it, Nubians became the workforce.The Egyptian expeditions of Sudan also involved the search for slaves and wildlife animals they could take back home. Road travel allowed these merchants to enter Sudan easily and traverse all the sections that would provide what they needed. However, Egypt was not always concerned with political conquests when searching for trade partners. For instance, Hatshepsut did not go beyond the economi c relation relations her country engaged with Punt (Podany, 2010, p.148). Phoenicia (modern Lebanon) grew economically because of trade relations with Egypt. It was the main source of lumber for Egypt, and their relationship grew when Egypt hired skilled locals in building of ships because the building of boats in Egypt was essential to its trade activities It also required them to aid trade miss...

Essay Topics for Writing - Essay Topic Ideas

Essay Topics for Writing - Essay Topic IdeasIn English Essay topics for writing, you are in a great position to test your knowledge of the English language and its grammatical forms. The grammatical forms are used in order to ascertain whether you have mastered the correct use of the word 'must', 'may'should'. You should be able to see that the words should and must be used in such a way that they can only occur in a given context.Writing essays on English should begin with the topic of the essay. It is a topic you can choose because you already know that it will require you to write about something that interests you. You may have had a class where the topic of the class was the history of some event, someone in the class may have an interest in certain historical events, or perhaps you have done a lot of research on the subject of the class.In addition to the topic of the essay, you can consider topics for essay in English, topics for research or subjects which do not pertain to th e topic of the essay. Topics for research include things such as information about a certain subject, how people have researched certain facts or topics in order to expose mistakes in some book or magazine article. Subjects which are not the topic of the essay include sports, religion, politics, literature, history, and the history of art. You can think of other topics, but they must relate to the topic of the essay and you should be able to say something interesting.Once you have chosen the topic of the essay, you can begin to create the essay. You must be sure that you are able to think of an essay topic in English. It does not matter whether you are an English major or just a beginner. You need to master a number of vocabulary words and grammar rules before you can begin to write a successful essay. You can find a grammar guide online if you have time to spare or you can ask your high school English teacher.When you start to write an essay in English, you will begin by writing a first paragraph. This is to establish what your topic is before you go into your second paragraph. Your first paragraph must contain a paragraph heading so that you can be sure that you are writing about the topic you chose. Your second paragraph will then contain details and facts that you will use in your essay.Your third paragraph contains the conclusion and the introduction of your essay. The conclusion of your essay is your 'bang on' moment. The introduction of your essay is also the point where you will show examples of the sentences that you are going to use throughout your essay.To write an essay on English in English, you need to choose a topic that is interesting to you and one that you can use to help you develop your skills as a writer. After you have chosen a topic, you need to make sure that you choose a topic that you will be able to use in your essay. Doing this will make sure that you have written an essay in English in a timely manner.

Questions On Nursing And Discharge Planning - 1619 Words

Name: J.L. Code Status: DNR Age: 67 Gender: Female Ethnicity: Caucasian Allergies: NKA Occupation: Hygienist Current weight: 149.7 kg Chief complaint: â€Å"I began having shortness of breath, I couldn’t breath.† Medical diagnoses: Pulmonary hypertension Patient Education Discharge Planning Patient will not be discharged anytime soon. But she is informed through the nurse and doctors that an increase in her oxygenation might be prescribed if experience any symptoms of shortness of breath will at home. Nutritional/ Diet: She is on a regular diet. At the moment she is on fluid restrictions. But having a nutritionist speak to her about decreasing her intake of sodium will help relieve some of the edema. Social worker: The social worker came to speak to her about the possibility of being transferred to nursing home or have assess to home health. Developmental Stage Integrity versus Despair J.L. is a 67 year-old Caucasian, female. Under the Erikson’s stages, she falls under the integrity versus despair stage, where many adults review their lives with a sense of satisfaction, even with their inevitable mistakes (Perry, Stocker, Hall, 2013), she stated to being proud of having two professional children. She worked hard to raise them good. Pathophysiology/Health history Diabetes Mellitus Type 2: is a chronic disorder where the pancreas is unable to produce enough insulin, or the body does not have the ability to use up the insulin it produces, or both, resulting inShow MoreRelatedThe Readmission Rate Of Hocking Valley Community Hospital1164 Words   |  5 Pagesor less and increasing patient satisfaction by initiating comprehensive discharge planning. Quality goals are to improve the discharge process giving the patient the resources and information they need to transition safely from hospital to home, rehab center, assisted living or nursing home. Quality measures include a reduction in the readmission rate, increased patient satisfaction and increased success in the patient discharge. Step 2: Locate the Best Evidence Hospital readmission rate has gainedRead MoreDischarge Planning And Education For Preventing Hospital Readmissions1305 Words   |  6 PagesDischarge Planning and Education to Prevent Hospital Readmissions Kailey Beck Thomas Jefferson University Abstract In 2011, there were approximately 3.3 million readmissions to hospitals, raising healthcare costs and negatively impacting patient health. Two important contributors are discharge planning and education. Many patients do not receive enough of either, and are sent home misinformed about their diagnosis and medications. In order to decrease readmissions, hospitals shouldRead MoreEffective Discharge Teaching for Nurses1734 Words   |  7 Pageshave chronic diseases, such as cerebral vascular accident (CVA), coronary artery disease, diabetes, cardiac, renal disease, and obesity and might take a complex medication regimen. Therefore, these patients require a major understanding of detailed discharge education of medication regimen, side effects, and interactions to prevent them from suffering complications. Furthermore, Campbell and Selton (2010) claimed that patients mostly misunderstand the interactions of some foods that are rich in vitaminRead MoreDischarge1398 Words   |  6 Page sacquired infection. For organisations delays in the transfer or discharge of patients may result in bed blocking, leading to the possibility of greater waiting times for patients needing hospital care and treatment. In addition, transitions of care have been identified as a major quality improvement challenge (Cotter, et al., 2002). Research evidence suggests that patients are more likely to be vulnerable to adverse events during discharge, and that this may be because patients now experience muchRead MorePreventing Patient Falls : Evidence Based Practice Applied Nursing Research759 Words   |  4 PagesPreventing Patient Falls Evidence-Based Practice Applied Nursing Research Monica Baker October 27, 2015 Western Governors University Preventing Patient Falls Task 1 A1 and A2. Kalisch, Beatrice J. PhD, RN, FAAN; Tschannen, Dana PhD, RN; Lee, Kyung Hee MPH, RN (2012). Missed Nursing Care, Staffing, and Patient Falls. Journal of Nursing Care Quality: January/March 2012 - Volume 27 - Issue 1 - p 6–12 doi: 10.1097/NCQ.0b013e318225aa23. A2. Background and Introduction PatientRead MoreEducation: Nursing and Clinical Nurse Leader Essay792 Words   |  4 PagesQuestion 1 identify the educational preparation and role(s) of the clinical nurse leader (CNL) designation. Give an example of how the CNL influences direct patient care whether in a hospital or out in the community. Answer1   There are six elements to the CNL role, they are: leadership and change, interdisciplinary relationships, knowledge transfer, outcomes management, clinician at the point of care, and professional development. CNLs should be assigned to a specific unit of the hospitalRead MoreA Nurse Manager Of The Discharge Planning Department1324 Words   |  6 Pageswhere I am employed. As a nurse manager of the discharge planning department, I have been presented with an issue that has placed our hospital in jeopardy of financial and reputational hardship. Last year our hospital had a 20% reimbursement reduction, in which the financial department identified that 75% of it was attributed to a high rate of readmissions within 30 days of discharge. The reduction of funds led to a hiring freeze and caused the nursing department to function with inadequate staffingRead MoreInterview : Case Manager Report1263 Words   |  6 Pagesthe emergency department (S. McCarthy, personal communication, October 5, 2016). The current requirements for her current position include having a BSN along with having some bedside nursing experience. Role of the CM/IDT The role of a case manager can include conducting assessments of the patient’s health, planning with others to maximize outcomes, facilitating communication with the whole team, and educating the patient about resources and insurance benefits. They may also empower the patient toRead MoreA Short Note On The Elderly Population : A Final Review Of Literature Synthesis1332 Words   |  6 Pages Adequate discharge planning and follow-up by the health care professionals will greatly improve the outcomes and reduce hospital readmissions for worsening heart failure. As future APRNs, we are in a position to detect heart failure early when a patient presents with clinical symptoms which allows for immediate intervention and further tests for quality outcomes. Discharge A successful outpatient transition for heart failure patients is achieved through a multidisciplinary discharge plan that beginsRead MoreDischarge Placement: After-Hospital Care975 Words   |  4 PagesAFTER-HOSPITAL CARE Discharge Placement Name of Student School Healthcare Issues The most critical part of the discharge planning is the assessment (Felong, 2008). Three healthcare issues a case manager must address with the interdisciplinary team in determining a discharge plan are the patients mental state, housing, and home equipment (Felong). Mental State the interdisciplinary team must ascertain if the patient is in a state of confusion, cannot answer at least simple questions or follow instruction

Evaluating The Mental Health Of The Students And Screen...

Out of a population of 900 students, 352 people participated in the survey. A total of 173 students or 51.8 percent of the participants had paid tuition fees. Of those who participated, 250 students had acquired monetary aid from their parents. Of those who borrowed money from their parents, 148 believed that the financial help caused unduly stress on their families (Ross, et al., 2006). A total of 34 student applied for financial hardships funds, with 15 receiving assistance. One hundred three students were employed, working a median of 11.5 hours per week. The number of hours worked did not affect debt or student performance (Ross, et al., 2006). The questionnaire included questions about basic demographics, debt, and income†¦show more content†¦Only three percent of students reported never worrying about their debt. Thirty-seven percent thought that stress affected their performance greatly. The only stressor considered to cause more worry than money is coursewor k (Ross, et al., 2006). The researchers concluded that worry about debt can contribute to poorer performance and they continued to conclude that bringing in more grants and educational scholarships for medical students would help with stress and debt and bring more people into the field (Ross, et al., 2006). The researchers correlated debt to the locations of the students’ childhood homes, social class, amount of time spent in college, and amount of time spent in medical school, but no significant relation to income occurred (Ross, et al., 2006). The debt correlation to year in medical school determined that students working to obtain a higher degree accumulated more debt. Students living outside of the UK accrued lower debt than those living within the UK (Ross, et al., 2006). The determination that income does not relate to student debt is a flawed statement. A person’s job determines by his/her income, and many people’s jobs are determined by the location in which they live. So me locations may have a better socioeconomic status than others.

The American Revolution Was A Political Revolution

In the 1700s, Great Britain was the strongest empire economically; she had established many colonies as well as rivals in the New World.Most important was Britain s rivalry with France as it led to the Seven Year War. The war had drained the empire economically, causing it to place taxes on the colonies in the New World. In turn rebellions arose and led the colonies to declare independence. For the thirteen colonies the American Revolution began with its Declaration of Independence. The American Revolution was indeed a revolution, because its conclusion brought change. However, the American Revolution was a political revolution and but not a social revolution. The American Revolution was a political revolution because the values of†¦show more content†¦Finally the colonists were represented. The second form of Republicanism is defined by perceiving the nation as an organic whole composed of people nobly sacrificed for the common good for an individual s pursuit of rational self-interest. This form of republicanism depicts the idea of nationalism in the colonies. The creation of a nation created patriotic pride within the colonies and a sense of equality. This was a change in value because the colonist were initially subjects of the king and now every colonist is a citizen and equal. Lastly, the third form of Republican government was more liberal since men who advanced towards this form wanted government to respond directly to the needs of ordinary folk, rejecting any notion that the lesser sort should automatically defer to their betters. This shows how common people had gained a say in government through voting. This is a chan ge in value because before the colonist didn t have a say in the parliament. The American Revolution was a political revolution because it resulted with change in the way government was organized. In May 1776, before the adoption of the Declaration of Independence, the Second Continental Congress met and decided to create a constitution before creating a new government. The creation of the constitution placed limitations on the fundamental structure of the government. The

Importance Of Morale In The Workplace - 1157 Words

The planning steps seem as though it was much easier, during the making of the plan and coming up with strategies in order to meet the goal. However, carrying out the plan may be much more difficult, as employees have to be sworn to secrecy, code names are utilized, and replica buildings are made, thus, creating a tremendous amount of funds being spent to continue excitement and anticipation of potential customers. But, as employees and reporters begin to leak information about the secret, then correction has to take place, within the control cycle. In order to gain and/or keep control, the Apple company has to threaten those who has leaked, or attempted to leak the secret, with a reminder of policies and rules; thus, giving the company†¦show more content†¦I felt that this workplace was as diverse as it could get because the employees consisted of all types of personalities, characteristics, ages between 19 to at least 70 years (from college students to retired citizens), physically challenged (Spina Bifida, legally blind), different races, the homeless (living at the Mission), and more. Little did I know is that I would be dealing with the nation on a daily basis, and I would learn how to communicate with those from other countries, and with other cultures. This process started, simply by taking phone calls to make reservations, and later, as I was promoted to a supervisor and took on the duties of assisting irate customers and solving their complaint issues, I learned that â€Å"listening† was the key, but â€Å"listening closely† was essential. In dealing with individuals from different places throughout the world, there are many accents that were spoken, but because I couldn’t see body language or a face to pinpoint a nationality or culture, it was very important for me to listening to what the issue was about, hearing the tone of voice, and sometimes seeing the name on the reservation assisted me in understanding how to communicate, while being able to only speak English. As I gained more experience, and saw all the places in the world that the corporation had hotel locations, my curiosity allowed me to go to the library to read about other some ofShow MoreRelatedThe Importance of Boosting Morale in the Workplace1109 Words   |  5 PagesThe Importance of Boosting Morale in the Workplace A team is only as strong as their weakest link. The same can also be said for a company. It is often forgotten that it takes everyone in a company operating on all cylinders for it to be successful. However, it is no secret that humans tend to perform at the highest of their abilities when they are happy. It makes sense that a company would want their employees operating at a higher productivity rate. For the company higher productivity normallyRead MoreThe Cause and Effect of Low Moral in the Workplace1093 Words   |  5 PagesAbstract Morale is a vital component of any organization or business, for it to thrive and achieve success. When morale is low in your workplace, it can adversely affect productivity and the overall success of your company. There are many issues that cause low morale in the workplace; increased turnovers, decreases in productivity and overall employee dissatisfaction are all implications that negatively affect the overall operation of a corporation. It can be very challenging for mangers and evenRead MoreThe Ever-changing World of Healthcare Essay1073 Words   |  5 Pageswithin the same organization, the cultures may vary among the employees. Hospital leadership fosters the importance of collaboration within the organization and depends on the employees to ultimately drive the process. In order to overcome communication barriers in the workplace, conversations must occur. Engaging in daily face-to-face meetings with employees increases positive work culture, morale and overall productivity. 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Employee absenteeism, accidents, turnover and dissati sfaction increase, all of which can greatly harm the stability of the company. Without a managers concern and action to attack the causes of decreasing morale, the motivation and activity levels of the employees may be at risk. Within the sevenRead MoreThe Theory Of The Workplace Planning Essay794 Words   |  4 Pagesadvancement. Workplace planning should be used for organizational growth, and employee growth should be adjusted after quarterly reviews (Hassanain, 2010). Faith Evangelistic Assembly of God should employ two different strategies to recruit in order to fill vacancies. They should use internal recruitment, and external recruitment. First, the church can evaluate people within the organization who expressed a desire to move up in the organization. If these positions are not filled, the church canRead MoreCosmo Plastics Case Study Essay1059 Words   |  5 Pageswithout consideration for its’ employees. When confronted with change, especially when it is enforced by a business, employees will become emotional. So can the managers who try to administer these changes. One of the many causes of low morale in the workplace is due to employees not feeling that their opinions or inputs matter within the organization. This is largely caused by lack of communication between the employees and management. By involving the people who are affected by the changes youRead MoreBenefits Of Maintaining A Safe Work Environment Essay845 Words   |   4 PagesNow that we have explored the negatives that can take place in the workplace , we can better evaluate the benefits of Maintaining a safe work environment. The good news is that it is very practical for employers to produce and foster a safe work environment. In fact, The Occupational Safety and Health Administration estimates that an â€Å" effectively safety and health program can save $4 to $6 for every $1 invested. 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It’s hard to retain employees especially when opposing organizations try to influence employees with offers of more money or more perks. Michaud discusses five important retention tips that will keep employees happy; build relationships, offer praise, listen, create a fun environment, and strengthen the team. Retention is important for a company because losing employees can

Facilitate Sustainable Market Effectiveness -Myassignmenthelp.Com

Question: Discuss About The Facilitate Sustainable Market Effectiveness? Answer: Introduction The issue of sustainable development has troubled world leaders since the time it was proposed. Sustainability is something that has been recognized as the most important aspect of any work, be it economic or political. In the field of marketing and management, sustainability has occupied an important role. Brindley and Oxborrow (2014), mentions that the scenario was not the same some decades ago and large companies openly neglected environmental issues. However, the scenario started to change after it was found that the environment was being heavily damaged. The journal article that has been selected to analyze critically is Green Marketing and Sustainable Development: A Statistical Survey on IKEA Customers Perception (Passaro, Perchinunno and Schirone 2015). In the article, the authors have tried to associate sustainable marketing with company profit by drawing example from IKEA, one of worlds top manufacturers and seller of home furnishings. The report provides a critical analysis of the points discussed in the journal article. Overview of the journal In order to find the major points mentioned in the article, the basic theme has to be analyzed first. In the article, the authors have discussed the concept of sustainability and its relevance in the field of management and marketing. Sustainability, argue the authors, refers to the crucial transformation that defines the company and community relationship. They analyzed the adoption of social responsibility policy of IKEA and its impact on turnover. Further, the authors have provided an explanation of sustainability defining it as the responsible use of non-renewable resources that would ensure development for present cohort without negotiating the future generation. Sustainability has recently been inducted into the economic structure as the leading corporate gradually realized the importance of being responsible. It not only helped the company contribute to society and environment but also attracted consumers and revenues. However, in the past decades, economists greatly underestimated the significance of natural resources in the end production. Adopting sustainability as an objective fundamentally changes the method of productive activities. The focus shifts to an awareness of the lack of natural resources and its consequences on the entire system. Many years since, large numbers of firms have implemented the sustainable marketing strategy in order to make the most of the competitive edge. The competitive gain derives from the rise in value proposal of consumers who demonstrate an increased awareness regarding eco-sustainable politics. It is but imperative to note that this sustainability strategy has been employed by companies to hide behind the veil of social responsibility and lure customers with false campaigns and advertisements. In case of IKEA, they have strict rules regarding the maintenance of sustainability at every stage from production to marketing and distribution. The corporate social responsibility (CSR) policy framework of IKEA requires the company to manufacture products that are environment friendly and that put minimum pressure on the environment (Rastogi and Khan, 2015). With a view to maintain it, the company has incorporated systems that create products that consume fewer natural resources and that are mor e energy efficient. The key points thus identified from the article include, The rising significance of sustainable marketing and management Sustainability as a tool to respond to stakeholders Sustainability refers to a vital change between the company-community relationships Green-washing of consumers by companies in the name of sustainability Impact of adopting social responsibility on turnover of IKEA and Discussion on key points The first point that has been identified as an important factor to assess sustainability in terms of management and marketing is its growing vitality. According to Rakic and Rakic (2015), the changing paradigm of marketing from being profit-oriented to sustainability-oriented has been one of the key features of the present generation. The authors also point out that this paradigm of marketing has compelled economic leaders to include sustainability has an integral part of their companies. The second key point of the article is sustainability being used as a tool to respond to stress from different stakeholders. In the article, it has been mentioned that sustainability in marketing assists owners of various companies to satisfy customer and clients needs. When a product does not yield desired outcome for a company, it utilizes the sustainable marketing strategy to attract customers. The third point identified in the article that draws attention is the changing dynamics between company and community. The relationship between the two entities has witnessed a change after the inclusion of sustainability within the economic horizon. Companies have become more accountable to the community it is and communities have been bestowed with more authority to decide the fate of companies in terms of sustainable marketing. Fourth, the article sheds light on the misuse of the sustainability concept by many to earn profit. Many have been involved in false propagation of sustainability through misleading advertisements and campaigns with hidden agendas. The term greenwashing refers to the process of deceiving the customers into believing that the company is promoting green marketing that is sustainable marketing whereas the truth is the opposite of it. The fifth and the most important point mentioned in the article is the impact of sustainable marketing on IKEAs annual turnover. IKEA has been in business since the early 20th century and it has established an unbreakable reputation (Ikea.com 2018). In one of its recent endeavors, the companys inter-group has introduced a program that relates to sustainable agriculture. Going by the figures of the last year, there is no doubt that the company has made great profits both in terms of revenues and customers. According to its official site, IKEA earned a profit of around 40 billion euro in 2017 with 2.3 billion website visitors and 936 million store visitors. IKEAs annual revenue for the year 2016 was at 35.7 billion euros, an increase of almost three billion euros from previous year (Statista.com 2018). These statistics prove that IKEA has been successful in employing sustainable marketing. Critical analysis of the points mentioned The article mentions the growing importance of sustainable marketing in the economic world. The prime reason for making this statement is the evidences that are visible throughout the globe. Aguinis and Glavas (2017), argues that people became more aware of the exploitation done on nature in the name of development and they started protesting it. This awareness and protests was viewed as an opportunity by the companies to attract and retain customers. According to Johnson (2015), it is important to note that although the capitalists viewed sustainable marketing as a weapon to clear out their rivals, it did benefit the environment as a whole. Organization and companies took initiatives to contribute to the society and the environment that helped many unfortunate human beings and the environment in general. Marquis, Toffel and Zhou (2016) counter this view stating that the capitalists have not even shied away from tricking the customers in the name of environmental sustainability and social responsibility. They have applied every trick in the book to top the race and beat their rivals in market competition even if it meant making false claims and declarations concerning sustainability. In Australia, many companies claimed that they produce organic food whereas their products failed to meet industry standards. Many surveys have found that companies that sell their products claiming it to be purely organic do not even have the certified logos labeled to their product (Abc.net.au 2018). This brings to light, the dangerous picture of fraud sustainable marketing. Apart from Australia, other countries to have similar cases where big companies do not shy away from playing with the lives of people in the name of sustainability just to earn profit (Theguardian.com 2018). The journal article mentions IKEA and its sustainability policy and its impact on the companys annual turnover. The company has managed to maintain its customer base and in fact even increase the number by manifold with its innovative and responsible initiatives. IKEA leads in home furnishing and it has been in business for quite a long time. Despite being a leader in its field, IKEA decided to initiate campaigns like helping the handicapped children, encouraging recycling of plastic materials and so on (Ikea.com 2018). These initiatives, although sound marketing strategies have actually helped the company elevate its already strong position. The annual turnover a s mentioned in the sections above lay proof to its success. Moreover, IKEA marketing mix elements speak for themselves. IKEA believes in promoting products with complete transparency in all the countries where it does business, keeping people above all. Conclusion A company must adhere to its claims and promises because people in todays world cannot be tricked into buying anything. They need to be honest with their products and services and the claims they make. The customers have the right to decide which products or services fail to meet their expectations in terms of sustainability. The article very concisely brings forth the aspect of sustainable marketing and elaborates its meaning and relevance in the present economy. However, it lacks the depth that was needed to understand better the nuances of sustainable marketing. Examples from other companies in other parts of the world may have been included to structure the article. It is but true that the journal article has successfully managed to paint a clear picture of the concept, its use and misuse and its future relevancy. References: Abc.net.au (2018).Producers 'greenwashing' food to claim organic label. [online] ABC News. Available at: https://www.abc.net.au/news/2016-10-13/producers-greenwashing-food-to-claim-it-is-organic-choice-says/7930532 [Accessed 20 Jan. 2018]. Aguinis, H. and Glavas, A., 2017. On corporate social responsibility, sensemaking, and the search for meaningfulness through work.Journal of Management, p.0149206317691575. Brindley, C. and Oxborrow, L., 2014. Aligning the sustainable supply chain to green marketing needs: A case study.Industrial Marketing Management,43(1), pp.45-55. Ikea.com (2018).IKEA.com - International homepage. [online] IKEA. Available at: https://www.ikea.com/ [Accessed 20 Jan. 2018]. Ikea.com. (2018).The IKEA Group approach to sustainability. [online] Available at: https://www.ikea.com/ms/en_KW/pdf/sustainability_report/group_approach_sustainability_fy11.pdf [Accessed 20 Jan. 2018]. Johnson, M.P., 2015. Sustainability Management and Small and Medium?Sized Enterprises: Managers' Awareness and Implementation of Innovative Tools.Corporate Social Responsibility and Environmental Management,22(5), pp.271-285. Marquis, C., Toffel, M.W. and Zhou, Y., 2016. Scrutiny, norms, and selective disclosure: A global study of greenwashing.Organization Science,27(2), pp.483-504. Passaro, P., Perchinunno, P. and Schirone, D.A., 2015, June. Green Marketing and Sustainable Development: A Statistical Survey on Ikea Customers Perception. InInternational Conference on Computational Science and Its Applications(pp. 130-145). Springer International Publishing. Rakic, B. and Rakic, M., 2015. HOLISTIC MANAGEMENT OF MARKETING SUSTAINABILITY IN THE PROCESS OF SUSTAINABLE DEVELOPMENT.Environmental Engineering Management Journal (EEMJ),14(4). Rastogi, E. and Khan, M.S., 2015. An analytical study of online advertising and its co-relationship with green marketing for facilitating sustainable marketing effectiveness.IJAR,1(5), pp.182-184. Statista.com, I. (2018).IKEA: revenue 2016 | Statista. [online] Statista. Available at: https://www.statista.com/statistics/264433/annual-sales-of-ikea-worldwide/ [Accessed 20 Jan. 2018]. Theguardian.com (2018).5 products that claim to be sustainable, greenwashing all the way to the bank. [online] the Guardian. Available at: https://www.theguardian.com/sustainable-business/2014/aug/25/5-sustainability-greenwash-products-ecofriendly-boondoggles-design [Accessed 20 Jan. 2018].

Cyber Security of The WannaCry Malware †MyAssignmenthelp.com

Question: Discuss about the Cyber Security of The WannaCry Malware. Answer: Introduction The WannaCry malware that hit the world in the year of the 2017 is one of the biggest attract on the world of the internet. This was the biggest attack ever the cyber security experts witnessed and didnt know how to deal with the same (Hern and Gibbs, 2018). The WannaCry was a type of malware the at encrypted the systems of the victims and wanted ransom in the form of Bitcoin in exchange of the decrypting files. The incident The WannaCry ransom attract widespread on the May 2017 through the WannaCry crypto ware, which after the Microsoft windows operating system. The malware encrypted the systems running in Windows OS and demanded the payment in the form of the Bitcoin cryptocurrency. It exploded and propagated through the Eternal Blue in the older windows version (CNET, 2018). The primary target were the systems running in the windows XP an unsupported windows version. A report by the Kaspersky security labs estimated that approximately more than 2000000 computers were after by it 150 countries of the world. One of the biggest attack recorded was on the National health service hospital in the England and the Scotlands. Approximately more than 70000 systems including the computers, MRI scanners, blood-storage refrigerators were encrypted by the hack. Other than this the Nissan motors in the UK were also hampered, who due to the attract was forced to shut done the assembly line of the pantoate than this t he otter major attacks were on the south Asia countries like the china, India, south Korea japan, and the US countries were also attacked by the systems. The software bread spreaded mostly thee word documents and the pdf files and other such extensions which is usually sent though emails, or though the secondary infectious files in the computers already affected. The working of the crypto ware is very simple, when a system got infected the infectious file spread to entire hard disk of the system and contacts the central server for the encryptions to get activated (Ashurst, 2017). Once the process of the encryption is completed, the entire screen gets blocked a message pops up for the payment options and details regarding it. IT also shows that if the amount is not paid in the given interval of time, all the files that are stored would get destroyed automatically, a timer showing the time left (Mohurle and Patil, 2017). It was also seen that even after the payment was done by the use r, the description was not done. The attack leaked personal information of the victims which is a major harm of the ethical values of a person Also the victims had to pay for the decryption of the encrypted files which is a major harm to the ethics of a personal. Other ethics that were harmed by this hack were the reading of private information, monitoring social media informations, capturing the information about the keystrokes and reading of files in the systems (Dewsbury and Dewsbury, 2017). The informations related to an organisation were also leaked in the attack, which is a major threat to the ethics. Soon after the shadow brokers released the file of the encryption, the Microsoft realised a security update for the same. But the systems which were running in the older versions of the OS and did not get the security files got affected. Soon after the virus affected the computer many researchers started exploring the solutions for removing this. Many instructions were referred by the Kaspersky labs, the Microsoft teams and others. Updating to the latest security update by the Microsoft was the most important thing to be done. Blocking of the SMB ports and the ports on Enterprise Edge/perimeter network devices UDP 137, 138 and TCP 139, 445 and Disable SMBv1. Restrict the TCP port 445 Establish a Sender Policy Framework (SPF), Domain Message Authentication Reporting and Conformance (DMARC), and Domain Keys Identified Mail (DKIM) Usage of proper registered and updated malware. In the end the entire solution for the loss was given by one single man Marcus Hutchins helped in stopping the malware. He invented a vulnerability inn the source code of the crypto ware to stop the virus (Pascariu, BARBU and Bacivarov , 2017). Conclusion: The attack of the crypto ware WannaCry became one pf the key event in the history of the cyber security world. After this attack, it can be understood that the current security systems are not enough to the upcoming attacks and there are lot to be one in order to stop these attacks. This was one of the event which buffed up the security experts all over the world. This attract resulted in huge loss of and money as many of the victims paid for the files. This in turn gave the victims inspiration for doing such attacks again. It cannot be said if there are any coming attack in the future, but steps can be taken in order to stop these. References Ashurst, A., 2017. How to keep your workplace computer systems safe.Nursing And Residential Care,19(9), pp.536-536. CNET. (2018). WannaCry ransomware: Everything you need to know. [online] Available at: https://www.cnet.com/news/wannacry-wannacrypt-uiwix-ransomware-everything-you-need-to-know/ [Accessed 23 Mar. 2018]. Dewsbury, G. and Dewsbury, D., 2017. Securing IT infrastructure in the care home.Nursing And Residential Care,19(12), pp.672-674. Hern, A. and Gibbs, S. (2018). What is WannaCry ransomware and why is it attacking global computers?. [online] the Guardian. Available at: https://www.theguardian.com/technology/2017/may/12/nhs-ransomware-cyber-attack-what-is-wanacrypt0r-20 [Accessed 23 Mar. 2018]. Mohurle, S. and Patil, M., 2017. A brief study of wannacry threat: Ransomware attack 2017.International Journal,8(5). Pascariu, C., BARBU, I.D. and Bacivarov, I.C., 2017. Investigative Analysis and Technical Overview of Ransomware Based Attacks. Case Study: WannaCry.Int'l J. Info. Sec. Cybercrime,6, p.57.

The Ap World History Exam Sample - The Guide to Understanding World History at the A Level

The Ap World History Exam Sample - The Guide to Understanding World History at the A LevelIn this article, I'm going to share with you the Ap World History Exam Sample and how it can help you understand the level AP world history course materials. It's a great resource and in addition to helping you understand your lessons better, it can also be used as a reference book.The first thing that you will notice is that there are detailed lesson objectives. This can be very helpful for any student and will help you keep track of what the teacher is trying to teach you and what you have accomplished with the previous lesson. The manual that comes with it can also be a great help for you.The second thing that I noticed is that there are two story books. The first one has a lot of details on the history of the countries in the whole world. There are historical facts that will help you understand the importance of the country that you're studying in and why it was so important. For example, th e culture and traditions of the country and its people will be explained and you'll learn about the ways in which these things were incorporated into the country's government and the social structure of the country.As far as the writing section goes, it also has step-by-step guides that will help you get through your entire assignment without having any problems in the middle of the writing. The reason this is important is because many times when you've got into trouble while writing an essay, you either read too much or you didn't follow the instructions properly.The final thing that I found that was very helpful in terms of learning the AP world history material is the textbooks. These books will not only be useful in learning the major events and theories but also how the different countries developed throughout the history of the world. For example, it includes some of the most important concepts in world history such as nationalism, capitalism, socialism, and communism.It is al so helpful for students who want to see how other countries developed their own values and set of morals. For example, some Asian countries still hold traditional values. However, these do not mean that they would not place as much value on Christianity or other faiths.The two different books that you get for the course are easy to carry around and can be carried anywhere you go. They are also very handy for students who want to get their books personalized. They can give it a name that they want and then put it in the desk of the teacher.As you can see, the AP world history lesson plan that comes with the books will be very helpful for both students and teachers. It includes reading and writing sections that can help you learn everything about the history of the world, along with good reference books for everything from economics and politics to human rights and culture.

Straight foward book review of Martin Lindstroms Buy

So much controversy had been brewing in the business world as to the reason why consumers often settle for certain goods and services in the market with various scholars expressing their views on the subject matter from individual points of view.Advertising We will write a custom book review sample on Straight foward book review of Martin Lindstrom’s Buy-ology specifically for you for only $16.05 $11/page Learn More This state of affairs influenced Martin Lindstrom’s decision to try and bring the various reasons why people buy into perspective. In his two hundred and fifty four page book; Buy-ology: Truth and lies about why we buy, Martin puts this highly speculated issue under sharp scrutiny to come up with the much sort after answers which had been very elusive. He also seeks to explain the rational with which purchasing decision making is always done beyond any reasonable doubt. The introductory phase of this book basically poses mind bo ggling questions mainly concerning the reasons which propel individuals to buy certain products as opposed to their alternatives in the market. Martin tries to draw the audience’s attention to some shocking revelations which he had come across during his three year marketing research study that coasted a whooping three million dollars. Basing his arguments on the research findings that were arrived at after critically analyzing responses from two thousand individuals from all over the world, he was able to cast so much skepticism on the reasons which for a long time have been believed to actuate purchasing interests.Advertising Looking for book review on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More He also focuses a considerable amount of energy substantiating weather sex can effectively influence an individual’s decision to buy an item or not. In a rather shocking revelation, he point out that sex can in deed trigger a prospective buyer’s urge to go for an item. He backs his argument which insists that an individual’s sub conscience may to a large extent be influence to purchase a product by the mere sight of an attractive lady posing suggestively by citing the increasing marketing trend of using skimpily dressed ladies to promote consumer products, he argues that this case scenario is as such since it has proved to be a viable one by producing the desired result of enhancing sales. Another striking revelation which has been captured quite tentatively is the spiritualization of certain behaviors among consumer groups. Citing the case of drinking Corona with Lime, he puts emphasis on the notion held by marketers which dictates that creating trends and rituals in consumer behavior would also influence their purchasing preferences ultimately. With respect to this state of affairs, he mentions that companies from all over the globe have hence invested heavily in trying to ensure that their brands become house hold names. He also argues that advertising greatly influences decision making among prospective buyers since if done in an appropriate manner by highlighting the advantages and benefits of these products, consumption is generally swayed towards the product in focus. With that in mind, marketers have over the years come up with various methods of advertisements which vary from the use of billboards to visual media in televisions. He also mentions the fact that despite the government’s ban on subliminal advertising, this very elusive practice is still with us and its perpetrators have continuously exercised extreme caution so as to avoid being caught on the wrong side of the law. All these effort are put to enhance the consumption of the products in question.Advertising We will write a custom book review sample on Straight foward book review of Martin Lindstrom’s Buy-ology specifically for you for only $16.05 $11/page Learn More The norms in advertising and marketing in general dictate a lot of emphasis on the satisfaction of the sense of sight or rather appeasing the eyes with utter disregard to the other senses. In retrospect, he points out that the other senses like those of smell, touch and even sound can also be quite handy in advertisements since these senses can also play an important role in arousing certain desires in prospective buyers. Depending on the product in question, he emphasizes that capitalizing on its most appropriate sense while carrying out its advertisement would greatly enhance its sales since the prospective buyers are treated to a one on one experience with the product even before purchasing it. Despite the fact that this book sheds light on most of the truths and lies about why people buy certain products, it however contradicts some of the widely accepted phenomena on marketing, purchasing and advertising in general. While he emphasizes on the fact tha t sex sells and hence the use of attractive women to enhance sales is considered viable, this situation clashes with my view of the world since this method would target a particular market group which would be mainly constituted of young and middle aged male consumers. Female and elderly prospective consumers may not be influenced by this antic and hence it would not influence the consumption of the said products as expressed in this book. Taking into account the nicely elaborated instances where he explains how consumers more often than not respond quite positively to well known brands like Nokia, Calvin Klein and even Ford just to mention a few, I would attest to the fact that consumers are mesmerized by renown trademark labels that they do not question the quality and authenticity of products from these labels. It is however not true to say that the sales of a certain commodity depends on the marketer’s seduction prowess since some commodities often gain a vast repute henc e despite the competitor’s marketing abilities, swaying the consumer’s preference to their favor would be next to impossible.Advertising Looking for book review on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More My views especially on shopping has been changed since from a general view which relates one’s urge to buy certain products with his or her needs, the book has pointed out a whole knew dimension on this theory emphasizing the fact that shopping psychology is basically interest based and that an individual may settle for a certain product not because he or she needs the product but because it interests them. An evident contributor to impulse buying, this observation is however very accurate and hence introduces a whole new notion in purchasing. Advertising being pointed out as a key contributor towards the improvement of the sales of commodities can also be adequately affirmed from my point of view. This is since advertising helps create awareness among prospective consumers and hence encourages them to try out the commodities in question. This book also addresses the important aspect of winning a consumer’s loyalty. This is the most important aim of marketing since by so doing, a marketer is guaranteed that their products will be in business for a long time by ultimately winning the consumer’s mind and finances. In conclusion, it is however important to reiterate the fact that this book is quite factual and objective. Based on daily life experiences, the book explores all the possible avenues to drive its intended agenda home. The book is also quite engaging since it takes its audience down memory lane and enables them to reflect and relate the instances mentioned in the book with those that happen in real life. I would hence recommend this book to marketers so as to assist them in their daily routine of devising new techniques in the marketing field. Eventually, I would give this book a six out of ten. References Lindstrom, M. and Paco, Underhill. (2010). Buyology: Truth and Lies About Why We  Buy. San Fransisco: Broadway Books. This book review on Straight foward book review of Martin Lindstrom’s Buy-ology was written and submitted by user Aryana P. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

1,462 Basic Plot Types

1,462 Basic Plot Types 1,462 Basic Plot Types 1,462 Basic Plot Types By Michael For centuries, writers and critics have tried to put stories into basic categories. Ive written about the scientific quest for universal plot types using the Hedonometer and the theories of Kurt Vonnegut. My colleague Mark Nichol has written about several lists of types of plots: three types, seven types, another seven types, twenty types, and thirty six types. Before I reread Marks article, I thought I could combine them all and write my own article called The 69 Types of Plots. Then I heard about the 1928 book Plotto, where dime store novelist William Wallace Cook comes up with 1,462 basic plots. So it never ends. Is it really true that all stories fit into rigid plot types? Maybe not. Even Plottos categories dont always seem rigid to me. But human nature does dictate certain rules. Theres a reason why the Computational Story Laboratorys Hedonometer has a story type rise then fall then rise but not one called rise rise rise rise. Our emotions need a contrasting break. If you write an experimental story without either conflict or plot or character development, the result will probably not be innovative so much as it will be boring. If you decide to be clever by not tying up any loose ends, you will succeed in frustrating your reader instead of delighting him. No, certain plots are universally attractive, even if we dont understand why. Even business proposals are easier to adopt if they have a plot. The theories of psychoanalyst Carl Jung has deeply influenced several list-makers, such as Joseph Campbell (The Hero with a Thousand Faces) and Christopher Booker (The Seven Basic Plots). Jungs mythology has lost the lions share of the popularity it once held. But the fact that stories all over the world have common elements: thats more than a theory. Joseph Campbell describes 17 stages from Departure, Initiation, and Return. Christopher Bookers meta-plot has five elements: Anticipation Dream Frustration Nightmare Resolution Another theory which you might have learned in school says there are four types of plots. Here is my take on them: Dramatic the traditional chronological story, with a climax and a resolution. Episodic chronological but less linear and more loose, often made up of separate character-based episodes instead of a single story. Parallel two chronological stories are woven together. The focus may shift back and forth from the events of one character to the other. Flashback not chronological: events from the past are sometimes presented after events of the present. This can be interesting but confusing. When I looked at the lists in Marks article, I realized that some items are not mutually exclusive. Some lists have a different focus and basic types appear on more than one list. Also, your story can have more than one basic plot or conflict. The longer your story is, the longer you need to hold your readers interest, and the more plot elements or conflicts you will need to include. In Plotto, William Wallace Cook makes it to 1,462 by combining and recombining plot elements. One common list of plot types (man against x, man against y, man against z, etc.) is actually a list of conflict types, several of which can appear in a single story. In a classic amnesia tale, a man regains consciousness with no memory of who he is. He realizes he has driven his car off the road into a snowbank (or into a hole, making him a man in a hole.) He is able to start the car (person vs. technology) without freezing to death (person vs. nature). He goes to the home address on his drivers license and convinces the hostile woman who answers the door presumably his wife to let him in (person vs. person) while hiding the fact that he doesnt remember who she is. His personal calendar tells him he has an appointment in two hours, where he pretends to remember the woman hes meeting with, learning that they are leaders in a criminal conspiracy (person vs. society). That night, he dreams about his family and associates, He is tempted to deny the evil that he sees (person vs. self) and the fact, as it turns out, that he has dreamed actual events (person vs. supernatural). Aware now of what kind of life he has led, he must decide whether to change his life or continue on the same destructive path (person vs. higher power). Basic Plot Types (69 of them) Finally, heres a list of all the plot types referred to in Mark Nichols article: Overcoming the Monster Rags to Riches Voyage and Return Comedy Tragedy Rebirth Person versus higher power/fate Person versus self Person versus person Person versus society Person versus nature Person versus the supernatural Person versus technology Quest Adventure Pursuit Rescue Escape Revenge The Riddle Rivalry Underdog Temptation Metamorphosis Transformation Maturation Love Forbidden Love Sacrifice Discovery Wretched Excess Ascension Descension Supplication Deliverance Crime Pursued by Vengeance Vengeance taken for kindred upon kindred Pursuit Disaster Falling Prey to Cruelty of Misfortune Revolt Daring Enterprise Abduction The Enigma Obtaining Enmity of Kinsmen Rivalry of Kinsmen Murderous Adultery Madness Fatal Imprudence Involuntary Crimes of Love Slaying of a Kinsman Unrecognized Self-Sacrificing for an Ideal Self-Sacrifice for Kindred All Sacrificed for Passion Necessity of Sacrificing Loved Ones Rivalry of Superior and Inferior Adultery Crimes of Love Discovery of the Dishonor of a Loved One Obstacles to Love An Enemy Loved Ambition Conflict with a God Mistaken Jealousy Erroneous Judgement Remorse Recovery of a Lost One Loss of Loved Ones If thats not enough, you can always try Plotto. The system is a little complicated, though. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Fiction Writing category, check our popular posts, or choose a related post below:Types of RhymeRound vs. AroundWriting a Thank You Note